Our team had an incredible experience at Gothia Cup, and our players made memories they’ll never forget. Unfortunately, the months leading up to the trip were marked by inconsistent communication and a great deal of frustration. As our team manager, I often felt like I was chasing answers and carrying much more of the logistical planning than I anticipated.
The most disappointing example involved the opening ceremonies—one of the signature events of the entire Gothia Cup experience. Planning errors by AST left our team with almost no margin for delays and created a very real possibility that we would miss the event altogether. Rather than acknowledging our concerns or accepting responsibility for how the situation developed, we felt those concerns were dismissed. That was particularly frustrating given how important the opening ceremonies are to the players.
To ActivSport Travel’s credit, after we elevated our concerns, Jeff stepped in and made changes at the last minute. Sending Charlie to Sweden was absolutely the right decision. Even though it was his first Gothia Cup, he worked tirelessly to support our team, was always available when we needed him, and genuinely cared about making the trip successful.
The experience itself was wonderful, but the planning process should have matched the quality of the trip. Better planning, clearer communication, and more proactive support before departure would have made a tremendous difference. If ActivSport Travel can improve in those areas, I would have much greater confidence recommending them.